A picture speaks a thousand words. This is especially true when it comes to online shopping. Imagine you are out shopping. When do you enter the store? When you like something that has been put up on the display. The same thing applies to an online store. However, the main thing that differs between an online store and a brick and mortar store is the fact that in a brick and mortar store, you can go try on the product or sit on the product i.e., feel the product in general before actually buying the product. This is not possible in the online store. In an online store, the images, as well as the photography, needs to be not only perfect but also alluring and so captivating that the customer should just be able to click on the “Add to cart” button. In making the photos attractive and captivating, the Image Shadow makes a lot of difference.
As mentioned, when it comes to e-commerce websites and online shopping, the photography and the final image that is uploaded on the website makes a lot of difference. What one needs to know and remember is that – as a business, if you spend the time and effort while working on the photography and the post-production process, the customer feels more confident about buying the product from you. Another thing that needs to be remembered is that the images of the products need to be able to satisfy all the 5 senses, in spite of the fact that the customer doesn’t have physical access to the product.
In a scenario like this, something as simple and subtle as even adding an image shadow to the product can take the photograph of the image from the level of an amateur to a professional level and even give you an edge over the competition. Please note that there are two kinds of shadows when it comes to product photography – shadow on the product and shadow cast by the product. So what is the difference between the two? When it comes to product photography, photographers consider shadows as very bothersome, since they obscure the image and spoil the photographs and finally the product image looks unprofessional and unappealing. On the other hand, a realistic looking shadow cast by the product can give the product more depth and make your product stand out. Thus using the nuisance shadow to your advantage. Like Leonardo Da Vinci said – “Simplicity is the ultimate sophistication”. An image shadow does that exactly, it makes the product look more sleek and fluid with a minimalistic touch.
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Investing in good photography is vital and the key for any e-commerce project. Find a photographer who would be able to manifest the vision that you have for your e-commerce store. An Image shadow, like reflection shadow or a natural shadow, works towards keeping your product grounded and the product will not seem as if it is floating in the background. Shadows are very natural and instead of seeming loud, a shadow is a subtle effect, which provides a professional touch and creates depth for the product in the final image.
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